Data Management/Mailing

List Procurement

List Procurement

It's all about the data

Business lists vs. Consumer lists

Business

Business lists, as a rule, are hard to maintain because of limited reporting. Our compiler Dun & Bradstreet does monthly updates but is only as good as the business reporting.

Consumer

Consumer lists are more reliable and can be very sophisticated. The new trend is to get Info Based Consumer Enhanced lists which focuses on coverage and accuracy. This balanced approach provides an accurate "value score" which results in a better list.


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