As the owner, I am proud to announce the high level of contribution that my employees have had to the overall success of our collective businesses. This "newsletter" addresses all of our value added services and demonstrates how each is managed as individual business units! Regardless of the economy, all of the employees are resolved to do whatever it takes to be successful. My task is to communicate our commitment to our treasured customers and explore new business opportunities!
There are a lot of changes going on in our industry at a very challenging time. Please read all of the enclosed information as this newsletter is intended to be more informational than sales orientated.
Thanks again for all the support over the years.
Ernest Webster Foster |
We believe in a continual marketing approach that utilizes direct mail and email. We believe using email and the telephone to test offers and creative makes sense before printing your promotional vehicle. But postcards, self mailers and newsletters still help drive business.
Now, there are a lot of postal changes on the horizon.
This past November, the US Postal Service has required ALL mailers to process their list files with a MOVE UPDATE certified procedure REMOVING undeliverable as addressed mail BEFORE it enters the mail stream.
The purpose is to remove waste and save the consumer money! On average, Webster's postal enhancement procedures on average have caught as much as 8% of undeliverable addresses saving postage and over run marketing material!
Another way Webster is looking to save our customer's money is how their lists are processed. ALL LISTS are now NCOA (National Change of Address) processed which helps eliminate undeliverables BUT also can help lower your overall postage. Postal estimates will now include "options" for saturated, demographic, presort/automated standard and first class mailings. Webster can save our customers a LOT of postage ONCE the list is provided!
The future of direct mail will be interesting based on new rules from the USPS regarding the use of a "Intelligent Mail Barcode" (IMB). IMB allows the post office to sort and track letters and flats! This is a strategic move on the part of the USPS to compete against UPS (whose ground and next day rates are up 8% on average) and the other competition.
In order to achieve an "automated" postal discount, all direct mail needs to be "secured" on all sides. Our solution to combat the new postal regulations has been fugitive glue! Webster had purchased a Robetek Glue System which allows us to spot glue or continuous glue on the items that mail. This is a cost effective solution that enhances the integrity of the design... wafer seals are ugly! |
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In spring of 2008, Webster became FSC certified. In our opinion, using certain papers doesn't make a company green! Our pressroom has become more "green" by implementing an environmentally friendly philosophy. Using Wind power credits or renewable energy to power the equipment, soy base inks, careful consideration of new water/waste water consumption and a strict internal recycling program is how we strive to be "greener".
Webster's solution when you want a high quality, short run, next day turnaround is NOT digital. It is our new Heidelberg 20" five color with aqueous coater. Runs of 500 or more (including envelopes), will be competitive against a digital business model at a quality (including coating) that cannot be compared. In case a digital solution is needed, Webster has six digital machines ready to accommodate our customer's needs.
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During one of our internal staff meetings, the question was asked "What can Webster do to help our customers operate more efficiently and profitably"? Each department was asked to come up with ideas that merited highlighting in our newsletter. Our decision to expand the printing operations to seven days was all about shortening the turnarounds without rush charges! There should be no need to feel guilty asking for a quick turnaround.
 
Another improvement towards shortening turn around time and lowering costs is happening in our prepress department. Upload your high resolution PDF files to our Kodak workflow and expect proofs off the direct to proof/plate system within 24 to 48 hours!
Click here to learn more! |
We have always handled the distribution and packaging of promotional products supplied by our customers. It has become a natural transition for us to offer this purchasing function. The difference is our purchasing power (because we are doing it for a large volume of our customers) and the ideas we have to help our customers to become more efficient. Whether Webster is simply storing your promotional items or producing a direct mail campaign or supporting your trade show schedule, all of our value added services are provided under one roof.
Webster fulfillment is processing over 2,500 "drops" each month! Trust me when I say we understand how to be efficient in utilizing our space, packaging materials and shipping options.
Another way we save our customers money is that we utilize a "state of the art" web based, real time inventory order system that has the ability to accept and process all requests within a 24 to 48 hour period. We provide instant accounting in regards to your marketing materials usage that allows for careful analysis prior to reprinting these items.
It has also been clear that after several years of offering storage and fulfillment services, our secure scalable storage options... paying for only the space you need when you need it is a natural solution to our clients faced with space constraints or a high square footage expense.
If you are not ready to utilize our full warehousing and fulfillment services think of Webster when you have a project. No project is too big or small! |
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