Marketing

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  • Creative
    Our creative services team specializes in direct mail strategies and personalization across all marketing materials with a special focus on interior and exterior Display Graphics!

     
  • Pre, On-Site and Post Trade Show Consultation
    We balance hard hitting direct mail design practices that we know will drive response with the appropriate look and feel to best represent the brand. On site signage assures to reinforce the messaging and brand.

     
  • Internal Communication Graphics
    Lobby graphics, hall signs, wall graphics, banners, floor graphics-if you can visualize it-we can transform your lobby or common area into a targeted communications vehicle.

     
  • Retail Environmental Graphic Strategies
    Webster streamlines the design/print stage, adds the fulfillment, packaging and distribution for a complete one stop shop service.

     
  • Print Graphic Design
    Logos, post cards, flyers, banners etc.…

     
  • Personalization
    The breadth of our digital production capabilities allows us to offer personalization regardless of size and quantity. Nothing captures attention and motivates response like relevant and timely personalized communication that provides a unique experience for each consumer.

     
  • Integrated Marketing Campaign
    Defined as a strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing and direct marketing. Its objective is to compliment and reinforce the market impact of each method and to employ the market data generated by these efforts in all business applications.

     
  • Fabrication/Prototypes
    Webster designs, prototypes and mass produces all types of printed materials. From packaging, vinyl lettering, interior/exterior signage, wall graphics, vehicle graphics and marketing collateral on multiple materials…all produced in house.

     
  • Structural Design
    Custom multi-dimensional mailers, pocket folders and packaging designs are a specialty.

     
  • On-Line Portals
    Take all the time and worry out of managing your print collateral and other marketing materials you routinely have on hand. We warehouse your inventory, providing efficiencies that help your budget by reducing your storage, management, production and printing costs. Your associates are able to personalize and customize marketing materials while placing orders 24/7 from anywhere in the world. You retain complete control over order approvals and the integrity of your brand identity is protected by having all collateral pieces produced in the same manner each time, and every time. We send email confirmations on all orders, while automatically tracking inventory levels that trigger alert notifications when supplies run below a preset minimum. All products are fully insured and stored in our climate controlled warehouse where daily fulfillment services are provided.

     
  • List Procurement
    Targeted mailing and email lists for consumer/B2B multi-channel marketing initiatives.

     
  • Data Cleansing
    Our New Data Cleaning Matrix provides a simple yet sophisticated method of applying a whole host of cleaning processes onto your data. Containing an array of tools to help clean, correct, standardize and transform your data the matrix is divided into 7 sections, each section focusing on a specific data cleaning operation.

     
  • Cost Optimization
    The true valued added service of any direct manufacturer is not only the wide array of equipment but the estimating software that helps streamline the quote options. Our estimating software distributes the quote specifications across all of the equipment able to produce your project. Quantity, flat and finished size, number of colors, stock type/stock thickness and binding ALL help in determining the end cost to our customers. Be assured that the quality and brand consistency is a given no matter what device your project ultimately is printed on and at the most cost-effective solution.

     
  • Direct Mailing Consultation
    Smart, faster & measurable. We help businesses blend sophisticated technologies with direct mail to track delivery, collect valuable lead data and generate ROI metrics. Personalized landing pages and coupon codes allow consumers to access landing pages which contain information unique to them; a tactic that’s proven to drive response. Unique codes are printed on direct mail pieces may be used to deliver more information, rewards, coupons and special offers to consumers via the PURL. Visits to the PURLs and use of unique codes are highly trackable and can provide marketers with real time metrics as well to enrich consumer data sets.

     
  • Dimensional Mailing Graphics
    The top three reasons to use dimensional mail is APPEAL (unique and memorable); RESPONSE (average response is around 8.5%); LONGEVITY (keeping your company “top of mind”.

 

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