It's all about the data
Business lists vs. Consumer lists
Business lists, as a rule, are hard to maintain because of limited reporting. Our compiler Dun & Bradstreet does monthly updates but is only as good as the business reporting.
Consumer lists are more reliable and can be very sophisticated. The new trend is to get Info Based Consumer Enhanced lists which focuses on coverage and accuracy. This balanced approach provides an accurate "value score" which results in a better list.
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